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1 события в области связей с общественностью и СМИ
Универсальный русско-английский словарь > события в области связей с общественностью и СМИ
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2 маркетинговые коммуникации
маркетинговые коммуникации
Маркетинговые коммуникации существуют для управления эффективными коммуникациями всех маркетинговых стратегий, мероприятий и событий ОКОИ. Они служат для предоставления консультаций и поддержки всех мероприятий по связям с общественностью и СМИ, предпринятых официальными партнерами, спонсорами и лицензиатами, и являются ключевым контактом для спонсоров по вопросам СМИ и коммуникаций.
маркетинговые коммуникации
Оказание поддержки маркетинг-партнерам в реализации их задач в области связей с общественностью и СМИ. Эта функция ОКОИ отвечает за оказание поддержки маркетинг-партнерам в области поддержания связей с общественностью, рекламы и отношений со СМИ до проведения Игр и в период их проведения, а также она отвечает за обеспечение связи маркетинг-партнеров и их операционных подразделений с главным медиацентром в период проведения Игр. ОКОИ может учредить функциональное подразделение, занимающееся всеми аспектами маркетинговых коммуникаций.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing communications
Marketing communications exist to manage the effective communications of all OCOG marketing strategies, activities and events. It serves to advise and support all public and media relations activities undertaken by official partners, sponsors and licensees and to be the key sponsors' contact for media and communications issues.
marketing communications
Supporting the public relations and media objectives of the marketing partners. This function of the OCOG is responsible for providing key public relations, advertising, and media relations support to the marketing partners before and during the Games time, and is responsible for the interface for marketing partners and their operations at the main media center during the Games time. The OCOG may establish a functional area dealing with marketing communications aspects.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > маркетинговые коммуникации
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3 relación
f.1 relation, association, relationship, connection.2 relation, treatment, intercourse, dealing.3 acquaintance, relation.4 account, recitation, narration, recital.5 report, recountal.6 friendship.7 relative, member of the family, relation.* * *1 (correspondencia) relation, relationship■ una relación amistosa a friendship, a friendly relationship2 (conexión) link, connection3 (lista) list, record4 (relato) account, telling5 (en matemática) ratio1 (conocidos) acquaintances; (contactos) contacts, connections\con relación a / en relación a with regard to, regardingestar en buenas relaciones con alguien to be on good terms with somebodyestar en relación con alguien to be in contact with somebodyhacer relación a algo to refer to somethingtener buenas relaciones to be well connectedtener relaciones con alguien (salir) to go out with somebodyrelación de compresión TÉCNICA compression ratiorelaciones diplomáticas diplomatic relationsrelaciones públicas public relationsrelaciones sexuales sexual relations* * *noun f.1) relation2) relationship3) account4) connection5) liaison•- relación sexual* * *SF1) (=vínculo) connectionno existe ninguna relación entre los dos accidentes — there is no connection between the two accidents
existe una relación entre el tabaco y el cáncer — there is a connection o relation o relationship between cigarettes and cancer
•
guardar o tener relación con algo — [suceso] to be connected with sth, be related to sth; [persona] to be connected with sthno guardar relación (alguna) con algo — (=no parecerse) to bear no relation (whatsoever) to sth; (=no estar relacionado) to have no connection o relation (at all) with sth
relación calidad/precio — value for money
tener buena relación calidad/precio — to be good value for money
2)• con relación a, en relación a o con — (=comparado con) compared to, compared with; (=en lo referente a) with regard to, in connection with
un aumento del 3% con relación al año anterior — an increase of 3% over o compared to o compared with the previous year
con relación a la encuesta publicada por este periódico — with regard to o in connection with the survey published by this newspaper
3) (=entre personas)a) [en el momento presente] relations pl¿cómo es su relación o son sus relaciones con su jefe? — how are relations between you and your boss?
•
estar en o mantener buenas relaciones con — [+ persona] to be on good terms with; [+ organización] to have good relations with•
romper las relaciones con — [+ país, organización] to break off relations with; [+ familiar, amigo] to break off all contact withb) [de larga duración] relationship¿cómo eran las relaciones con su padre? — what was your relationship with your father like?
tenía una relación de amistad con algunos de sus alumnos — he had a friendly relationship with some of his students
¿sigues manteniendo las relaciones con tus antiguos compañeros de universidad? — do you still keep in touch with people from your university days?
4) [con empresa, organización] connection¿tiene alguna relación con esa empresa? — do you have any connection with that company?
ha sido detenido por sus relaciones con la Mafia — he has been arrested because of his connections with the Mafia
relaciones laborales — labour relations, labor relations (EEUU)
relaciones públicas — (=actividad) public relations, PR; (=profesional) public relations officer, PR officer
5) (tb: relación amorosa) relationshipno veían con buenos ojos sus relaciones con una extranjera — they did not view his relationship with a foreign woman favourably
mantener o tener relaciones sexuales con algn — [de forma esporádica] to have sex with sb; [de forma continuada] to be in a sexual relationship with sb
relaciones prematrimoniales — premarital sex, sex before marriage
7) (=referencia)•
hacer relación a algo — to refer to sthtener (buenas) relaciones — to be well connected, have good contacts o connections
9) (Mat) (=proporción) ratiolos superan numéricamente en una relación 46-36% — they outnumber them by a ratio of 46-36%
10) frm (=narración) account•
hacer una relación de algo — to give an account of sth11) (=lista) listla relación de aprobados se publicará en marzo — the list of those who have passed will be issued in March
el usuario dispone, junto a la factura telefónica, de una relación de sus llamadas — the customer receives, together with the telephone bill, a breakdown of calls made
12) (Jur) (=informe) record, (official) return* * *1)a) ( conexión) connectioncon relación a or en relación con — ( con respecto a) in connection with; ( en comparación con) relative to
en relación con su carta... — with regard to o regarding your letter...
b) ( correspondencia)en una relación de diez a uno — (Mat) in a ratio of ten to one
2)a) ( trato)relaciones diplomáticas/comerciales — diplomatic/trade relations
es nulo en lo que respecta a las relaciones humanas — he's hopeless when it comes to dealing with people
b) relaciones femenino plural ( influencias) contacts (pl), connections (pl)3)a) ( exposición) accountb) ( lista) list* * *= association, chaining, connection [connexion], connectivity, dealing, interaction, interplay, involvement, link, ratio, relation, relationship, relationship link, relatedness, alliance, liaison, exposure, tie, tie-up.Ex. It is possible and convenient to select a viewpoint on the scope, associations and labels for subjects which coincides with the way in which subjects are handled in the literature.Ex. The information seeking patterns of a variety of academic social scientists were broken down into 6 characteristics: starting; chaining; browsing; differentiating; monitoring; and extracting.Ex. Access is via modified television set, a telephone (and its connections) and a simple keypad.Ex. An information system architecture defines a structure for describing communications connectivity between users of information and sources of information.Ex. The most serious problem for librarians in their dealings with media materials is the massive multiplication of formats, making it difficult for librarians to decide what to buy in what format.Ex. One trend for the future is likely to be the development of hosts which are designed for interaction with the end user.Ex. In the case of the book, it is the interplay of such multifarious trends that will determine its destiny.Ex. Clearly, anyone having any dealings at all with the CAP needs a general understanding of how the system works, at a level which is appropriate to their involvement.Ex. Explanatory references give a little more explanation as to why the link between two names is being made in the catalogue or index.Ex. The microfiche is a common form for catalogues and indexes, usually 208 or 270 frames per fiche, in a piece of film and with a reduction ratio of 42 or 48:1.Ex. The catalogue often forms the basis for co-operation and good relations between the libraries in a region.Ex. Related works are separately catalogued works that have a relationship to another work.Ex. The bibliographic record for the volume is also a monographic record, but with a series entry and a relationship link to the bibliographic record for the series as a whole.Ex. The frequency of co-occurrence of articles from different subfields in selected periodicals is used for measuring the degree of relatedness between these subfields.Ex. This type of alliance is already evident in countries like Thailand, where library science students and educators have been actively involved in writing and illustrating children's books.Ex. It is important to make sure that there is close liaison between the cataloguing department and the order department, otherwise cards are liable to be ordered twice or in insufficient quantity to meet the total demand.Ex. This article also examines the need for exposure to AI by all students in order to become familiar with capabilities and limitations of AI-based systems.Ex. Eastern European countries longing for western scientific ties have wanted to participate in the Internet for a long time, but were excluded by government regulations.Ex. The report of findings may consist simply of a few pages, or be a trends and proposals report, or may suggest tie-ups with other groups.----* beneficios en relación con la inversión = return on investment (ROI).* bloque funcional de relaciones entre registros = linking entry block.* buena relación calidad-precio = value for money.* buscar el origen de la relación entre = trace + the relationship between.* campaña de relaciones públicas = public relations campaign.* campo de relación = linking field.* con relación a = as regards, re, in relation to, in connection with, regarding, concerning.* crear relaciones = structure + relationships.* definir relaciones = structure + relationships.* de segunda importancia en relación con = secondary to.* diagrama de relaciones = relationship display.* encargado de relaciones públicas = public liaison.* en relación a = as for.* en relación con = in association with, in conjunction with, in connection with, in relation to, in respect of, in terms of, in the way of, relating to, relative to, vis à vis, with reference to, with regard(s) to, apropos of, as it relates to, in the context of, on the matter of, re, regarding, apropos to, in reference to, concerning, in keeping with.* en relación proporcional con = in proportion to.* entablar relaciones = enter into + relations, enter into + relationships, build + relationships, develop + relationships, develop + relations, build + relations.* entablar relaciones comerciales = transact.* entablar relaciones con = forge + links with, forge + relationships with, forge + ties.* establecer relaciones = build + relationships, develop + relationships, develop + relations, build + relations, structure + relationships.* establecer relaciones con = forge + links with, forge + relationships with, forge + ties.* estrechar la relación = strengthen + links.* estropear una relación = poison + a relationship.* fortalecer la relación = strengthen + links.* ganancias en relación con la inversión = return on investment (ROI).* grado de relación = relatedness measure.* guardar relación con = bear + relation to, stand in + relation to, stand in + relationship to, bear + relationship to, be commensurate with.* guardar una relación directamente proporcional = vary + proportionately.* guardar una relación inversamente proporcional = vary + inversely.* hacer una relación de = list.* indicador de relación = relation indicator, relational operator, role operator.* ley de relación exponencial inversa al cuadrado = inverse square law.* ley de relación exponencial inversa al cubo = inverse cube law.* mantener relaciones = maintain + contact, maintain + relationships, maintain + relations.* mantener relaciones comerciales = do + business.* mantener una relación con = carry on + relationship with.* mejor relación calidad-precio, la = best value for money, the.* negar tener relación con = disclaim + connection with.* no guardar relación con = be incommensurate with.* número de relación = linking number.* operador de relación = link, relational operator, linking device.* persona encargada de las relaciones públicas = PR man [PR men, -pl.].* poner en relación = bring into + relationship.* que guarde relación con = in keeping with.* relación "es un tipo de" = is-a relationship.* relación afín = affinitive relationship.* relación amorosa = love affair.* relación ascendente = upward reference.* relación asociativa = associative relation, collateral link, collateral reference.* relación calidad-precio = price-performance ratio.* relación causa-efecto = cause-effect relation, causal relationship.* relación clase-tipo = type-token ratio.* relación comparativa = comparative relation.* relación consecutiva = consecutive relation.* relación contractual = contractual relationship.* relación coordinada = coordinate relation.* relación costes-beneficios = cost-benefit ratio.* relación costos-beneficios = cost-benefit ratio.* relación de aplicación = bias relation.* relación de confianza = trusting relationship.* relación de contenido = contents notes.* relación de equivalencia = equivalence relationship.* relación de inclusión = part-whole relation.* relación de poder = power relationship.* relación de preferencia = preferential relation, preferential relationship.* relación descendente = downward reference.* relación de trabajo = working relation, working relationship, work relationship, work relation.* relación directa = direct relationship, linear relationship, linear relation.* relación directamente proporcional significativa = significant direct relationship.* relación directa significativa = significant direct relationship.* relación entre compañeros = peer interaction.* relación entre cuasisinónimos = near-synonymous relationship.* relaciones = intercourse.* relaciones comerciales = business dealings, commercial relations, trade relations.* relaciones de género = gender relations.* relaciones de poder = power relations.* relaciones diplomáticas = diplomatic relations.* relaciones entre hombres y mujeres = gender relations.* relaciones humanas = human relations, human relationships.* relaciones industriales = industrial relations.* relaciones jerárquicas = role relationships.* relaciones laborales = labour relations, employment relations.* relación específica = downward reference.* relaciones prematrimoniales = premarital sex.* relaciones públicas = public relations (PR), PR activities, public relations exercise, public liaison.* relaciones sexuales = sexual intercourse, intercourse.* relaciones sexuales promiscuas = casual sex(ual) encounters, casual sex.* relaciones sociales = social relations.* relación estrecha = close contact.* relación formal = formal relation.* relación genérica = generic relation, generic relationship, upwards link, upward reference.* relación género/especie = genus/species relationship.* relación internacional = international relation.* relación interracial = interracial relationship.* relación inversa = inverse relationship.* relación inversamente proporcional significativa = inverse relationship, significant inverse relationship.* relación inversa significativa = significant inverse relationship.* relación jerárquica = hierarchical relation, hierarchical relationship.* relación laboral = working relation, working relationship, work relationship, work relation.* relación negativa = negative relationship.* relación parte-todo = whole/part relationship, whole-part relationship.* relación positiva = positive relationship.* relación semántica = semantic relation, semantic relationship.* relación sexual = sexual relationship.* relación sexual sin protección = unprotected sex.* relación simbiótica = symbiotic relationship.* relación sintáctica = syntactic relation, syntactic relationship, syntactical relationship.* relativo a la relación costos-beneficios = cost-benefit, cost-benefit.* romper una relación = break off + relationship, sever + connection.* sin relación = unrelated, unconnected.* sin relación con = unrelated to.* sociología de las relaciones industriales = industrial sociology, sociology of industrial relations.* tener relación con = have + bearing on.* tener relaciones amorosas = have + an affair.* tener relaciones con = have + dealings with.* tener relaciones sexuales con = have + intercourse with.* * *1)a) ( conexión) connectioncon relación a or en relación con — ( con respecto a) in connection with; ( en comparación con) relative to
en relación con su carta... — with regard to o regarding your letter...
b) ( correspondencia)en una relación de diez a uno — (Mat) in a ratio of ten to one
2)a) ( trato)relaciones diplomáticas/comerciales — diplomatic/trade relations
es nulo en lo que respecta a las relaciones humanas — he's hopeless when it comes to dealing with people
b) relaciones femenino plural ( influencias) contacts (pl), connections (pl)3)a) ( exposición) accountb) ( lista) list* * *= association, chaining, connection [connexion], connectivity, dealing, interaction, interplay, involvement, link, ratio, relation, relationship, relationship link, relatedness, alliance, liaison, exposure, tie, tie-up.Ex: It is possible and convenient to select a viewpoint on the scope, associations and labels for subjects which coincides with the way in which subjects are handled in the literature.
Ex: The information seeking patterns of a variety of academic social scientists were broken down into 6 characteristics: starting; chaining; browsing; differentiating; monitoring; and extracting.Ex: Access is via modified television set, a telephone (and its connections) and a simple keypad.Ex: An information system architecture defines a structure for describing communications connectivity between users of information and sources of information.Ex: The most serious problem for librarians in their dealings with media materials is the massive multiplication of formats, making it difficult for librarians to decide what to buy in what format.Ex: One trend for the future is likely to be the development of hosts which are designed for interaction with the end user.Ex: In the case of the book, it is the interplay of such multifarious trends that will determine its destiny.Ex: Clearly, anyone having any dealings at all with the CAP needs a general understanding of how the system works, at a level which is appropriate to their involvement.Ex: Explanatory references give a little more explanation as to why the link between two names is being made in the catalogue or index.Ex: The microfiche is a common form for catalogues and indexes, usually 208 or 270 frames per fiche, in a piece of film and with a reduction ratio of 42 or 48:1.Ex: The catalogue often forms the basis for co-operation and good relations between the libraries in a region.Ex: Related works are separately catalogued works that have a relationship to another work.Ex: The bibliographic record for the volume is also a monographic record, but with a series entry and a relationship link to the bibliographic record for the series as a whole.Ex: The frequency of co-occurrence of articles from different subfields in selected periodicals is used for measuring the degree of relatedness between these subfields.Ex: This type of alliance is already evident in countries like Thailand, where library science students and educators have been actively involved in writing and illustrating children's books.Ex: It is important to make sure that there is close liaison between the cataloguing department and the order department, otherwise cards are liable to be ordered twice or in insufficient quantity to meet the total demand.Ex: This article also examines the need for exposure to AI by all students in order to become familiar with capabilities and limitations of AI-based systems.Ex: Eastern European countries longing for western scientific ties have wanted to participate in the Internet for a long time, but were excluded by government regulations.Ex: The report of findings may consist simply of a few pages, or be a trends and proposals report, or may suggest tie-ups with other groups.* beneficios en relación con la inversión = return on investment (ROI).* bloque funcional de relaciones entre registros = linking entry block.* buena relación calidad-precio = value for money.* buscar el origen de la relación entre = trace + the relationship between.* campaña de relaciones públicas = public relations campaign.* campo de relación = linking field.* con relación a = as regards, re, in relation to, in connection with, regarding, concerning.* crear relaciones = structure + relationships.* definir relaciones = structure + relationships.* de segunda importancia en relación con = secondary to.* diagrama de relaciones = relationship display.* encargado de relaciones públicas = public liaison.* en relación a = as for.* en relación con = in association with, in conjunction with, in connection with, in relation to, in respect of, in terms of, in the way of, relating to, relative to, vis à vis, with reference to, with regard(s) to, apropos of, as it relates to, in the context of, on the matter of, re, regarding, apropos to, in reference to, concerning, in keeping with.* en relación proporcional con = in proportion to.* entablar relaciones = enter into + relations, enter into + relationships, build + relationships, develop + relationships, develop + relations, build + relations.* entablar relaciones comerciales = transact.* entablar relaciones con = forge + links with, forge + relationships with, forge + ties.* establecer relaciones = build + relationships, develop + relationships, develop + relations, build + relations, structure + relationships.* establecer relaciones con = forge + links with, forge + relationships with, forge + ties.* estrechar la relación = strengthen + links.* estropear una relación = poison + a relationship.* fortalecer la relación = strengthen + links.* ganancias en relación con la inversión = return on investment (ROI).* grado de relación = relatedness measure.* guardar relación con = bear + relation to, stand in + relation to, stand in + relationship to, bear + relationship to, be commensurate with.* guardar una relación directamente proporcional = vary + proportionately.* guardar una relación inversamente proporcional = vary + inversely.* hacer una relación de = list.* indicador de relación = relation indicator, relational operator, role operator.* ley de relación exponencial inversa al cuadrado = inverse square law.* ley de relación exponencial inversa al cubo = inverse cube law.* mantener relaciones = maintain + contact, maintain + relationships, maintain + relations.* mantener relaciones comerciales = do + business.* mantener una relación con = carry on + relationship with.* mejor relación calidad-precio, la = best value for money, the.* negar tener relación con = disclaim + connection with.* no guardar relación con = be incommensurate with.* número de relación = linking number.* operador de relación = link, relational operator, linking device.* persona encargada de las relaciones públicas = PR man [PR men, -pl.].* poner en relación = bring into + relationship.* que guarde relación con = in keeping with.* relación "es un tipo de" = is-a relationship.* relación afín = affinitive relationship.* relación amorosa = love affair.* relación ascendente = upward reference.* relación asociativa = associative relation, collateral link, collateral reference.* relación calidad-precio = price-performance ratio.* relación causa-efecto = cause-effect relation, causal relationship.* relación clase-tipo = type-token ratio.* relación comparativa = comparative relation.* relación consecutiva = consecutive relation.* relación contractual = contractual relationship.* relación coordinada = coordinate relation.* relación costes-beneficios = cost-benefit ratio.* relación costos-beneficios = cost-benefit ratio.* relación de aplicación = bias relation.* relación de confianza = trusting relationship.* relación de contenido = contents notes.* relación de equivalencia = equivalence relationship.* relación de inclusión = part-whole relation.* relación de poder = power relationship.* relación de preferencia = preferential relation, preferential relationship.* relación descendente = downward reference.* relación de trabajo = working relation, working relationship, work relationship, work relation.* relación directa = direct relationship, linear relationship, linear relation.* relación directamente proporcional significativa = significant direct relationship.* relación directa significativa = significant direct relationship.* relación entre compañeros = peer interaction.* relación entre cuasisinónimos = near-synonymous relationship.* relaciones = intercourse.* relaciones comerciales = business dealings, commercial relations, trade relations.* relaciones de género = gender relations.* relaciones de poder = power relations.* relaciones diplomáticas = diplomatic relations.* relaciones entre hombres y mujeres = gender relations.* relaciones humanas = human relations, human relationships.* relaciones industriales = industrial relations.* relaciones jerárquicas = role relationships.* relaciones laborales = labour relations, employment relations.* relación específica = downward reference.* relaciones prematrimoniales = premarital sex.* relaciones públicas = public relations (PR), PR activities, public relations exercise, public liaison.* relaciones sexuales = sexual intercourse, intercourse.* relaciones sexuales promiscuas = casual sex(ual) encounters, casual sex.* relaciones sociales = social relations.* relación estrecha = close contact.* relación formal = formal relation.* relación genérica = generic relation, generic relationship, upwards link, upward reference.* relación género/especie = genus/species relationship.* relación internacional = international relation.* relación interracial = interracial relationship.* relación inversa = inverse relationship.* relación inversamente proporcional significativa = inverse relationship, significant inverse relationship.* relación inversa significativa = significant inverse relationship.* relación jerárquica = hierarchical relation, hierarchical relationship.* relación laboral = working relation, working relationship, work relationship, work relation.* relación negativa = negative relationship.* relación parte-todo = whole/part relationship, whole-part relationship.* relación positiva = positive relationship.* relación semántica = semantic relation, semantic relationship.* relación sexual = sexual relationship.* relación sexual sin protección = unprotected sex.* relación simbiótica = symbiotic relationship.* relación sintáctica = syntactic relation, syntactic relationship, syntactical relationship.* relativo a la relación costos-beneficios = cost-benefit, cost-benefit.* romper una relación = break off + relationship, sever + connection.* sin relación = unrelated, unconnected.* sin relación con = unrelated to.* sociología de las relaciones industriales = industrial sociology, sociology of industrial relations.* tener relación con = have + bearing on.* tener relaciones amorosas = have + an affair.* tener relaciones con = have + dealings with.* tener relaciones sexuales con = have + intercourse with.* * *A1 (conexión) connectionesto no tiene or no guarda ninguna relación con los hechos this has no connection with o bears no relation to the factsexiste una relación entre los dos sucesos there is a connection o link between the two eventscon relación a or en relación con (con respecto a) in connection with; (en comparación con) relative toen relación con su carta de fecha … in connection with o with regard to your letter dated …hubo un descenso con relación al año anterior there was a decrease relative to the previous year2tiene una excelente relación calidad-precio it is excellent value for moneyuna relación causa-efecto a relationship of cause and effectCompuesto:equivalence relationB1(trato): ha establecido una buena relación con él she has built up a good relationship with himrelaciones amistosas/sexuales friendly/sexual relationsrelaciones prematrimoniales premarital sextuvo relaciones amorosas con una famosa actriz he had an affair with a famous actressmantienen relaciones formales desde hace años they have been courting for yearssiempre ha tenido muy buenas relaciones con su jefe she has always had o enjoyed a very good relationship with her bossahora estoy en buenas relaciones con él I'm on good terms with him nowrelaciones comerciales trading o trade relationshan roto las relaciones diplomáticas they have broken off diplomatic relationses nulo en lo que respecta a las relaciones humanas he's hopeless when it comes to dealing with people o when it comes to the human side of thingslas relaciones entre padres e hijos the relationship between parents and their childrentiene buenas relaciones en la empresa he has some good contacts o connections in the companyCompuestos:fpl foreign affairs (pl)C1 (exposición) accounthizo una detallada relación de los hechos she gave a detailed account of the facts2 (lista) list* * *
relación sustantivo femenino
1
con relación a or en relación con ( con respecto a) in connection with;
( en comparación con) relative to;◊ en relación con su carta … with regard to o regarding your letter …b) ( correspondencia):
una relación causa-efecto a relationship of cause and effect
2
estoy en buenas relaciones con él I'm on good terms with himb)
(trato comercial, diplomático) relations (pl);
( trato carnal) sex;
relaciones prematrimoniales premarital sex;
relaciones públicas ( actividad) public relations (pl);
( persona) public relations officer;
(de cantante, artista) PR;
3
relación sustantivo femenino
1 (entre personas) relationship: no tengo relación alguna con ellos, I don't maintain any form of contact with them
estar en buenas relaciones con alguien, to be on good terms with sb
tener relaciones influyentes, to have good contacts
2 (entre ideas o cosas) connection, relation
con relación a su pregunta, regarding your question
3 (de nombres, elementos, etc) list
4 (de un hecho o situación) account: la relación de los hechos es algo confusa, the description of the facts is somewhat confusing
5 Mat ratio, proportion
6 relaciones públicas, (actividad) public relations
(persona) public relations officer
' relación' also found in these entries:
Spanish:
ajena
- ajeno
- causa
- cimentar
- comercio
- con
- consonancia
- cortar
- definitivamente
- desconectarse
- enlace
- enrarecerse
- entrañable
- escarceo
- extramatrimonial
- hermandad
- intimidad
- laboral
- lazo
- murmuración
- paréntesis
- proporción
- regañar
- relucir
- rencilla
- romperse
- salir
- sexo
- tambalearse
- tempestuosa
- tempestuoso
- tirantez
- trabajada
- trabajado
- tratar
- tratarse
- trato
- ver
- vendedor
- vendedora
- asfixiante
- asunto
- aventura
- clandestino
- comunicación
- conexión
- conocer
- consolidar
- correspondencia
- desgastar
English:
association
- bearing
- blossom
- breakup
- bust up
- close
- commensurate
- connect
- connected
- connection
- damage
- fall apart
- intimate
- involvement
- liaison
- money
- of
- pertinent
- record
- relation
- relationship
- rob
- stormy
- strain
- strained
- strengthen
- terminate
- to
- two-timer
- unrelated
- value
- walk out
- acquaintance
- disclaim
- further
- involve
- irrelevant
- obviously
- put
- rapport
- re
- reference
- regard
- relevance
- unconnected
* * *♦ nf1. [nexo] relation, connection;con relación a, en relación con in relation to, with regard to;no hay ninguna relación entre los dos secuestros the two kidnappings are unrelated o unconnected;guardar relación con algo to be related to sth;no guardar relación con algo to bear no relation to sth;relación calidad-precio value for money;2. [comunicación, trato] relations, relationship;mantener relaciones con alguien to keep in touch with sb;relaciones comerciales [vínculos] business links; [comercio] trade;relaciones diplomáticas diplomatic relations;han roto las relaciones diplomáticas they have broken off diplomatic relations;relaciones internacionales international relations;relaciones laborales industrial relations;relación de pareja: [m5] los problemas de las relaciones de pareja relationship problems;dice que no necesita de la relación de pareja she says she doesn't need to be in a relationship with anybody;relaciones de parentesco kinship;relaciones personales personal relationships;relaciones públicas [actividad] public relations, PR3. [lista] list4. [descripción] account5. [informe] report6.relaciones [noviazgo] relationship;llevan cinco años de relaciones they've been going out together for five years;un cursillo sobre las relaciones de pareja a course on being in a relationship;relaciones prematrimoniales premarital sex;mantener relaciones prematrimoniales to have premarital sex;relaciones sexuales sexual relations7.relaciones [contactos] contacts, connections;tener buenas relaciones to be well connected8. Mat ratio♦ nmf invrelaciones públicas [persona] public relations officer, PR officer* * *f1 relationship;la relación calidad-precio es muy buena it’s good value for money;relación causa-efecto cause and effect relationship;mantener relaciones (amorosas) con alguien have an affair with s.o.2 ( conexión) relation;no guardar relación con bear no relation to;con oen relación a with o in relation to* * *1) : relation, connection, relevance2) : relationship3) relato: account4) lista: list5)en relación con : in relation to, concerning6)relacionespúblicas : public relations* * *relación n1. (trato) relationship2. (correspondencia, unión) connectioncon relación a / en relación con with regard to / in relation to -
4 собственная реклама
собственная реклама
немедийная реклама
Средства распространения рекламы, включающие собственные дизайнерские разработки, прямой маркетинг, использование связей с общественностью, проведение специальных мероприятий, промо-акций, организацию выставок, семинаров и демонстраций.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
below-the-line advertising
Advertising media comprising design, direct marketing, public relations, events, sales promotions, exhibitions, seminars and demonstrations.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
Синонимы
EN
Русско-английский словарь нормативно-технической терминологии > собственная реклама
-
5 PR
abbr. Mktgpublic relations: the presentation of an organization and its activities to target audiences with the goal of gaining awareness and understanding, influencing public opinion, generating support, and developing trust and cooperation. Public relations programs work to create and maintain a positive corporate image and enhance an organization’s reputation. The work of a public relations department includes research into current perceptions of the organization, the production of publicity material, the organization of events and sponsorship programs, and the evaluation of responses to these activities. Target audiences include the media, government bodies, customers and suppliers, investors, the wider community, or an organization’s own employees. Public relations practice originated in the United States in the mid-19th century. Public relations forms part of an organization’s overall external communication strategy.
См. также в других словарях:
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